Developed as part of a branding challenge with Outlaw Studio (Bristol), this project explored how two contrasting brands — Krispy Kreme and wine — could be combined into a single FMCG concept.

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Rather than visually merging both identities, I focused on their shared positioning: indulgence and occasion-based consumption. Both brands sit within moments of celebration, reward, and ritual.

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The outcome, Krispy Vineyard Vintages, places Krispy Kreme within a refined wine context. The visual system balances premium category cues — deep matte tones, restrained typography, and structured layouts — with subtle references to the brand’s heritage.

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A minimal drip motif nods to Krispy Kreme’s identity without overpowering the wine aesthetic, creating a controlled contrast between familiarity and sophistication.

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The project demonstrates considered brand integration — translating two distinct identities into a cohesive FMCG concept.