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OUT- LAW
Contrasting Brand Pairing
Sketching | Moodboarding | Branding | Packaging Design
TASK WITH OUTLAW STUDIO (BRISTOL) – PACKAGING, FMCG BRANDING & STRATEGY. As part of a branding challenge with Outlaw Studio, I was randomly assigned Krispy Kreme and Wine, pushing me to merge two contrasting identities into a cohesive product. The result: Krispy Vineyard Vintages, a playful yet sophisticated take on indulgence.
The design balances luxury and nostalgia, using deep, rich tones and elegant typography while subtly referencing Krispy Kreme’s signature aesthetic. The dripping chocolate effect nods to the brand’s doughnut heritage, the entire process focussing on strategic brand integration.
Outcome
Mood board
Design process
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