This project explored the intersection of motion, language, and activism through a 90-second animated response to a real-world quote on housing inequality. The quote—taken from The Guardian—highlighted the crisis in affordable housing across the UK. In response, we developed a visual dialogue that asked: What is affordable?

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We began with storyboarding as a group to map out pacing, type actions, and transitions. The final outcome combines animated typography, hand-drawn and digital type. Using repetition, visual contrast, and careful pacing, we emphasised key language to build a reflective, cautionary tone. Sound design layered foley (typewriter effects), ambient street recordings, and a quiet instrumental track to support the mood.

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A standout element was our use of mega graphics—a large, hand-painted banner filmed in public spaces. This visual gave emotional and physical weight to the message. A minimal house outline built from text served as a metaphor for both housing absence and the ambiguity of “affordability.”

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This outcome merges research, conceptual thinking, and digital tools to create a socially-driven piece rooted in typographic storytelling and collaborative motion design.