Persona Identities
Print | Embossing | Interviewing
Visual Identity | Research-Driven Design
HOW DOES PERSONAL STYLE REFLECT IDENTITY?
An interactive dossier exploring personality, fashion, and self-expression through research-driven design.
This project explores the psychological connection between fashion and identity using structured interviews and the Big Five personality model. The outcome is a set of classified-style documents that immerse the viewer in a structured yet playful exploration of self-expression. Inspired by classified files, the design symbolizes the complexity and depth of personal identity.
Through this project, I refined my interviewing techniques, explored diverse design approaches, and strengthened my ability to both creatively solve a problem and translate research into engaging visual storytelling..
TARGET AUDIENCE: Designed for individuals on a journey of self-discovery, as well as psychology and fashion enthusiasts, Persona Identities bridges design and identity through a unique, immersive experience.
