Persona Identities
Print | Embossing | Interviewing
Visual Identity | Psychology-Informed Design
HOW DOES PERSONAL STYLE REFLECT IDENTITY?
Designed for individuals on a journey of self-discovery, as well as psychology and fashion enthusiasts, Persona Identities is a research-driven dossier exploring personality, fashion, and self-expression - bridging design and identity through a unique, immersive experience.
Structured interviews and my own personality model (inspired heavily by the Big Five personality types) were used as mediums to conduct an exploration into the psychological connection between fashion and a persons identity. The outcome is a set of classified-style documents that immerse the viewer in a structured yet playful exhibit of self-expression. Inspired by elusive classified files, the design symbolises the complexity and depth of personal identity.
Through this project, I refined my interviewing techniques, explored diverse design approaches, and strengthened my ability to both creatively solve a problem and translate research into engaging visual storytelling.






