Persona Identities explores the relationship between personality and personal style, examining how behavioural traits can be translated into structured visual systems.

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Using interview-based profiling inspired by the Big Five personality framework, I developed a coded identity structure that translated qualitative insights into consistent visual outputs. Each participant’s responses informed a defined persona, expressed through typography, colour, naming conventions, and graphic elements.

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The final outcome took the form of a classified dossier system — including identity documents, a passport booklet, a manual, and colour-coded profiles. Each component functions cohesively within a unified identity framework, ensuring clarity, structure, and consistency across touchpoints.